Client verge digital marketing agency
Digital marketing can help dispensaries remain in potential customers and their minds. This is vital because the expectations of consumers in the cannabis industry are increasing. If the local business does not offer mobile-optimized sites and Google My Pages for Business Facebook Pages, Google My Business pages and Instagram feeds to be accessible to potential customers, they will lose their business to another that does.
Retail stores and marijuana dispensaries must abide by strict advertising regulations, forcing them to resort to other strategies to attract customers and retention. Digital marketing provides an inexpensive yet proven means to increase brand recognition and sales for these small, tightly controlled businesses.
To meet the demands of their customers and maintain accurate inventories, dispensaries need an POS system that can keep up with demand, cut down on staff costs, and eliminate cash receipts and registers. It also tracks all transactions to meet regulatory reporting requirements (which are mandated by a majority of states).
A reliable POS system can help retailers improve their technology stack by seamlessly integrating with other tools and programs used in the marijuana industry. Springbig can be utilized by dispensaries that have strong POS systems to connect their online shop with the pick-up service, increasing revenue from both sources.
A reliable email marketing platform is vital for dispensaries since it allows dispensaries to reach their market without the limitations of advertising on social media and Google.
Marketing via email can be used in conjunction with other channels for promotions, such as SMS messaging, or programmatic advertising. SMS marketing provides customers with prompt information about new products or offers, and has one of the highest open rates among digital channels. Programmatic ads allow dispensaries the ability to target ads with hyperlocal precision in areas where cannabis products are offered with similar prices.
To compete with regional and local competitors dispensaries as well as retail cannabis stores must implement an approach to marketing using digital media. Utilizing cutting-edge technologies and strategies, dispensaries can improve brand recognition, visibility and revenue.